LOS ANGELES — The Kroenke Organization, a Denver-based real estate and development firm founded by Stan Kroenke in 1983, has unveiled plans for the development of Rams Village at Warner Center, a 52-acre mixed-use development in Woodland Hills, a Los Angeles neighborhood in the San Fernando Valley. Stan Kroenke is the owner of the NFL’s Los Angeles Rams, which will occupy the development with both its new permanent headquarters and a state-of-the-art training facility.
Rams Village is part of an 100-acre tract within the master-planned community of Warner Center that the Kroenke Organization purchased in 2022. That land currently includes the Rams’ temporary practice facility that opened last August and which the team will use during the construction of Rams Village at Warner Center. Kroenke and the Rams organization did not disclose construction costs, but the Los Angeles Times reports that the development could cost upwards of $10 billion to build.
“Los Angeles is extremely proud to have the Rams announce their new home in the Valley along with new major plans and commitments that will benefit not only the San Fernando Valley, but our entire city,” says Los Angeles Mayor Karen Bass. “This proposed project will be transformative — bringing new jobs, new housing and a first-of-its-kind major entertainment venue to the San Fernando Valley.”
The Times also reports that master architect Gensler and Kroenke Organization plan to submit the proposal to City of Los Angeles officials in the coming weeks, with site work potentially kicking off in 2027. The newspaper estimates that Rams Village at Warner Center could take 10 years to fully build-out.
“As we embark on our 10th season back in Los Angeles, we remain committed to helping shape the future of this great city,” says Kroenke. “Rams Village at Warner Center will continue to transform Woodland Hills by providing a vibrant gathering place for the community through publicly accessible open spaces, new entertainment venues, a retail village and residential offerings.”
The development’s core will be the offices and training facilities for the Rams, which will span more than 350,000 square feet at full build-out. The facility will feature two full-sized grass fields that are currently in place and the development of a 150,000-square-foot indoor practice facility that could seat up to 2,500 visitors.
“Rams Village at Warner Center is particularly exciting for Gensler as it unites our experience designing sports training facilities with vibrant mixed-use districts,” says Eric Stultz, design principal at Gensler.
Plans for Rams Village at Warner Center also include 3 million square feet of residences, including high-rise, midrise and live-work options, as well as 9.5 acres of parks/open spaces and 2 million square feet of commercial space. This will include shops, restaurants, Class A offices, a hotel and two indoor entertainment venues totaling 7,500 seats.
Gensler plans to tie the project into surrounding districts, including the 600,000-square-foot Topanga Village retail destination that sits to the north of the site. Kroenke Organization acquired Topanga Village in 2022.
Kroenke Organization is no stranger to developing and operating sport-anchored mixed-use districts. The company’s track record includes Hollywood Park in Inglewood, Calif., which includes SoFi Stadium and YouTube Theater. The company is also spearheading the upcoming 55-acre redevelopment of Ball Arena in Denver that will span 10 to 12 million square feet of mixed-use space and the Midway Rising project underway in San Diego.
The Rams, along with the Los Angeles Chargers, play at SoFi Stadium, a $5 billion stadium that opened in 2020 within Hollywood Park. The team returned to the city of its original founding in 2016 after a 21-year stint in St. Louis. Kroenke Sports & Entertainment owns the stadium and privately financed the construction of the venue, which hosted Super Bowl LVI in 2022, the College Football Playoff National Championship in 2023 and will host games for the 2026 World Cup.
In addition to the Rams, Kroenke Organization owns the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the Premier League’s Arsenal Football Club in England.
— John Nelson