Moceri to Develop $300M Seniors Housing Community in Southeast Michigan

by John Nelson

STERLING HEIGHTS, MICH. — Moceri Cos., a homebuilder based in metro Detroit, plans to develop a $300 million, master-planned community for seniors in Sterling Heights. Situated adjacent to the 27-hole Maple Lane golf course, the 807-unit development, known as Verandas, will feature a mix of townhouses, condominiums and apartments targeting adults age 55 and above.

“Verandas will exceed the expectations of the active adult lifestyle in the entire region,” said Dominic Moceri, vice president of Moceri Management Group.

Verandas will include a 30,000-square-foot event center featuring dining, fitness, indoor and outdoor pools and spas, retail space and other venues accessible to the public, as well as private spaces for residents only.

“We are thrilled to have the Verandas development coming to our city, as it represents Sterling Heights’ commitment to exploring innovative housing options to meet the desires of our community,” said Sterling Heights Mayor Michael Taylor. “This development allows our city to attract new residents, as well as provide a new housing opportunity for those currently living in Sterling Heights who no longer want to reside in a traditional single-family home.”

Verandas will include the 160-unit Blossom Lane, featuring one- and two-bedroom independent and assisted living apartments and studio suites. Blossom Lane will have a senior-focused fitness studio with group exercise, pneumatic resistance training systems and cardio machines, as well as an on-site health and wellness clinic and programming.

Of the 288 acres at Verandas, 60 percent of the development will be open green space and the Maple Lane golf course. Construction on Verandas is expected to begin in 2017, pending approvals.

The Blossom Lane component of Verandas is part of Moceri’s $1.2 billion initiative, whereby Moceri will develop five seniors communities in Southeast Michigan that will come on line over the next 10 years. Blossom Collection, a brand new seniors housing operator led by Kelly Scheer, will operate the assets upon completion. Moceri expects long-term success with the Blossom Collection assets, particularly because the number of seniors 55 and older in and around nearby Macomb and Eastern Oakland counties is expected to grow by over 40 percent by 2040, according to Moceri.

In addition to Blossom Lane, the communities include Blossom Ridge and Carillon Creek in Oakland Township, Blossom Park in Auburn Hills and Blossom Mills in downtown Rochester.

“Our goal is to create safe, engaging and vibrant communities where seniors just happen to live,” said Scheer, president of Blossom Collection. “The Blossom Collection will inspire our residents and provide the dynamic living environment they want that also invites them to stay close and connected to those that matter most in their lives.”

— John Nelson

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