LOS ANGELES — New Era has opened the doors to its permanent retail space — The New Era D-Lab — inside STAPLES Center in Los Angeles.
Inside the new 3,160-square-foot store is a ‘New Era by You’ customization area. Customers can design their own New Era cap by choosing from hundreds of team logos, colors and fabrics. The single-level store also features:
• The Blocking Machine: Used to stretch a cap to fit a person’s head more comfortably, to reshape a cap to its original form and to clean a cap.
• The Heat Seal Machine: Used to adhere a patch to the side of a cap.
The New Era D-Lab is part of a multi-year agreement, brokered by AEG Global Partnerships in 2016, which named New Era as a founding partner and the exclusive headwear supplier of L.A. LIVE, the LA Kings, Microsoft Theater and The Novo by Microsoft. The store is located in the front of STAPLES Center on the corner of Chick Hearn Court and Figueroa, looking onto Microsoft Square.