PORTLAND, ORE. — Dallas-based NewcrestImage has purchased The Hotel Zags, a luxury lifestyle boutique property in downtown Portland. Terms of the transaction were not released. NewcrestImage will manage the property in-house.
Situated in Portland’s Cultural District, The Hotel Zags features 174 guest rooms, 2,700 square feet of flexible meeting/event space, a free-play retro game arcade, curated collection of local artwork, complimentary nightly s’mores and a nature-focused courtyard with a living wall, lounge areas and fire pits, as well as a kid-friendly patio with sandbox and toys. The dog-friendly hotel also features an onsite casual restaurant, PLS on Sixth that offers American comfort food and cocktails, indoor/outdoor seating and two private dining rooms.