BROOMFIELD, COLO. — Old Chicago Pizza & Taproom’s franchise partners are reinvesting an average of $150,000 into refreshing 37 existing franchised restaurants. This effort will include renovations to the interior and exterior, as well as to the dining room and beer equipment.
Upgrades to beer equipment and systems include a new tap tower, glass mug coolers, stainless glass storage cabinet and stein racks. The restaurants will also now display its beer menu on a mounted, 60-inch LCD screen. As part of the refresh, the service team will also undergo extensive beer training.
Additional interior renovations include front-of-the-house upgrades to its wall signage and décor, fresh paint, new tabletops and bases, backless barstools and a community table that seats up to 20. Old Chicago’s exteriors will display an updated logo as well as a new exterior monument. To complement the new design elements, the company is now working with Open Table and using its software for all reservation systems.
Founded in 1976, Old Chicago operates in 24 states with more than 100 restaurants nationwide. The restaurant chain recently launched its new restaurant prototype — a 5,000-square-foot build with an additional 1,000 to 1,200 square feet of outdoor patio space, a new kitchen and upgraded bar technology. Old Chicago is part of the CraftWorks Restaurants & Breweries family of brands.