PUMA Opens 18,000 SF Flagship Store in Manhattan

NEW YORK CITY — PUMA has opened an 18,000-square-foot flagship store in Manhattan, the company’s first location of this kind in North America. Customers can use the store’s PUMA x YOU technology to customize clothing and accessories before purchase. Additional in-store technology includes virtual racing and soccer simulators, 3-D knitting and screens that display alternate selections and colors of in-store merchandise.