JERSEY CITY, N.J. — Rockpoint, a Boston-based real estate private equity firm, and Urby, a hospitality-driven multifamily developer, have formed a joint venture to develop a multifamily residential tower located along the Hudson River in Jersey City. The 69-story building, which will be known as 201 Hudson – by Urby, is expected to be delivered around mid-2029, according to various media outlets.
201 Hudson is the second phase of a larger three-tower multifamily development. The project follows Jersey City Urby, a 762-unit apartment tower delivered in 2017. The property was rebranded as Sable in 2025 after Veris Residential acquired full ownership of the building. Earlier this year, ownership transferred again to Affinius Capital following its acquisition of Veris.
Urby will co-manage construction and development of 201 Hudson and will also oversee property management and leasing alongside Rockhill, Rockpoint’s property services affiliate.
The project team will include New York-based architects HLW; Concrete Amsterdam; interior designer Shawn Hausman; and landscape architect Bas Smets, whose practice is responsible for the reimagined grounds of Notre-Dame Cathedral in Paris and the Mandrake Hotel in London.
“The Jersey City Waterfront continues to distinguish itself as one of the most compelling multifamily submarkets in the New York metro area, driven by strong demographic tailwinds, significant public and private investment and exceptional transportation access to Manhattan,” says Dan Domb, managing member and COO at Rockpoint.
201 Hudson will offer 748 studio, one-, two- and three-bedroom apartments. Amenities will include a resort-style swimming pool, parlor and garden rooms, a fitness center, dog run, children’s play area, a roof deck and 102 parking spaces, as well as 10,000 square feet of retail space.
The tower will also provide residents access to public transit options including Grove Street and Exchange Place PATH stations and the Harborside Ferry, which connects to Manhattan.
In addition, Jersey City, N.J. was ranked the No. 2 market to watch in the 2026 Emerging Trends report by ULI/PwC.
Adam Spies, Adam Doneger and Michael Collins of Newmark represented Urby and Rockpoint in the land purchase.
Rockpoint manages more than $30 billion in assets and has committed to 146 residential investments since 1995. In addition to 201 Hudson – by Urby, Rockpoint’s Jersey City investments include The Morgan Provost Square, a waterfront community; The Declan, a ground-up luxury development in the city’s Port Imperial submarket; and Embankment House, a stabilized community in the city’s Hamilton Park neighborhood.
Founded by David Barry in 2016, Urby operates properties in New York City; Jersey City’s Journal Square district; Harrison, Pa.; Newark, N.J.; Stamford, Conn.; Dallas; Philadelphia; and Washington, D.C. The company also has upcoming developments in Hoboken, N.J., and Miami’s Wynwood district, according to Urby’s website.
— Abby Cox