Soft Surroundings to Enter California Market with Four New Retail Stores

by Nellie Day

WALNUT CREEK, CALIF. — Soft Surroundings, a lifestyle brand committed to providing clothing, accessories, beauty and home goods to women, has plans to open 16 locations in 2018, including entering the California market. The St. Louis-based company is opening locations in Santa Rosa, Mission Viejo, Rancho Cucamonga and Walnut Creek, Calif., as well as Marlton, N.J., Columbia, Md., Orlando and Harrisburg, Pa. Additional markets will be announced in the near future. The new locations will feature the merchandise found in Soft Surroundings’ catalogs and website, in addition to some store-exclusive items.

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