Subway Debuts New Restaurant Design at ICSC RECon

by Nellie Day

LAS VEGAS — Subway debuted its new Subway Fresh Forward design at the International Council of Shopping Centers (ICSC) RECon show in Las Vegas last week.

Along with a new Subway logo, flooring, wall coverings, wall art, a curated music program and lighting, the operational flow of the restaurants is changing as well. The workspace will be updated to be more efficient, while additional pieces of equipment, like an exhaust ventilation system, will help maintain temperatures and improve air quality.

Subway franchisees have already piloted the new Subway Fresh Forward design in six locations (Knoxville, Tenn.; Orlando, Fla.; Chula Vista, Calif.; Tamarac, Fla.; Vancouver, Wash.; and Manchester, England). In addition, about 50 locations are in various stages of construction around the world and more than 100 restaurants are in the design phase.

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