VANCOUVER, WASH. — Subway is rolling out its new Subway Fresh Forward design. Currently, 12 pilot locations are now open, including two in the Pacific Northwest and one in California.
FRCH Design Worldwide designed the space using a new color palette inspired by fresh vegetables.
Highlights include:
• Self-order kiosks in select locations, digital menu boards and Apple and Samsung Pay options.
• Fresh vegetable display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. The new restaurants also include exclusive menu items, starting with pico de gallo, new sauces, house-made pickles and made-without-gluten bread.
• Bright décor, curated music and comfortable seating with USB charging ports and complimentary Wi-Fi.
The pilot locations include Hillsboro, Ore.; Vancouver, Wash.; and Chula Vista, Calif., among others.
Subway Restaurants has more than 44,800 franchised locations.