ATLANTA — With 60 new stores in development in North Georgia, SUBWAY Restaurants has announced plans to open at least seven locations in emerging southwest Atlanta submarkets within the next 8 months, including Northside Drive, Sandtown Crossing, Bolton Road and Greenbriar Mall locations.
“We have seen the plans presented by the Atlanta Development Authority and feel the city is serious about redeveloping these corridors,” says SUBWAY development agent Joseph Hart. “We want to be a part of the revitalization effort and support the local communities we serve. Being here at the front end of that gives us a competitive advantage. We encourage other retailers to take a look at these areas and join us.”
On April 5, a renovated store will reopen at 2151 Campbellton Road, a corridor currently experiencing retail leakage of more than $200 million due to the lack of retail quality and variety.
SUBWAY prefers locations near MARTA (Metro Atlanta Rapid Transit Authority) stations, due to the significant number of employees and customers that rely on public transit, and also looks for sites near schools and in stable neighborhoods. In addition, SUBWAY will roll out several non-traditional units located inside gas stations. The sandwich chain’s growth strategy in Georgia’s capital city will add about 60 jobs.
— Brian Lee