Texas Market Reports Archives - REBusinessOnline https://rebusinessonline.com/category/market-reports/texas-market-reports/ Commercial Real Estate from Coast to Coast Tue, 20 Jan 2026 16:43:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://rebusinessonline.com/wp-content/uploads/2020/09/cropped-REBusiness-logo-512px-32x32.png Texas Market Reports Archives - REBusinessOnline https://rebusinessonline.com/category/market-reports/texas-market-reports/ 32 32 Texas Retail Owners Lack Incentives To Sell https://rebusinessonline.com/texas-retail-owners-lack-incentives-to-sell/ Tue, 20 Jan 2026 12:50:00 +0000 https://rebusinessonline.com/?p=448618 Editor’s note: (As of the publication of this article, Adam Gottschalk is no longer affiliated with STRIVE) By Taylor Williams The industry adage that “every deal is different” has never been an exaggeration or cop-out excuse for explaining trends and transactions — or lack thereof — in commercial real estate. It’s a simple fact that actually speaks to the nuanced, innovative and challenging structures and processes that permeate dealmaking in this business. The expression is especially applicable to investment sales and particularly convenient to invoke in times of rapidly shifting market and economic conditions. Therefore, a quasi-blanket statement that, all other factors behind held equal, Texas retail owners have minimal reason to sell right now must be evaluated in that context.  As with any large sample size, there will always be multiple exceptions to the rule, and there will always be deals being brought to market as a function of an owner’s unique personal or capital situation(s). But by and large, outside of those scenarios, sources say that Texas retail owners don’t need to force things.  “Unless there’s a life or a capital event — debt coming due or not wanting to add fresh equity to a deal — that…

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Texas Economic Development Professionals Focus on Quality of Life https://rebusinessonline.com/texas-economic-development-professionals-focus-on-quality-of-life/ Tue, 16 Dec 2025 12:43:00 +0000 https://rebusinessonline.com/?p=445858 By Taylor Williams “Economic development is the process of improving the economic well-being and quality of life for a community or nation through strategies like job creation, infrastructure development and advancements in education and health.” That’s the first sentence of the AI-driven overview that results from a simple Google search of the term “economic development.” And admittedly, that’s a very good start.  Economic development is rooted in economics, a field that embodies the study of business, industry, jobs and wealth. The Google definition also pays tribute to the behind-the-scenes infrastructural work that is required to jumpstart and sustain most business endeavors, particularly regarding commercial real estate. And lastly, it covers what which may be the most important, end-all goal of economic development work: elevated quality of life for the people who live in, work at and patronize those commercial establishments.  It’s that last part of the definition that appears to represent a growing niche and focal point within the spectrum of economic development work in Texas. Quality-of-life initiatives can be manifested in an array ofcommercial settings: housing, entertainment, food-and-beverage, hospitality. And as economic development professionals embrace many different roles — ambassadors of their communities, liaisons with developers and business owners,…

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Dallas-Fort Worth’s Financial Market Drives Office Usage, Design Innovation https://rebusinessonline.com/dallas-fort-worths-financial-market-drives-office-usage-design-innovation/ Tue, 09 Dec 2025 12:48:00 +0000 https://rebusinessonline.com/?p=446512 By Joshua Metzger, studio director, principal, Gensler The Emerging Trends in Real Estate 2026 publication jointly released by PwC and the Urban Land Institute (ULI) found that North Texas benefitted from more than 100 corporate headquarters relocations between 2018 and 2024, drawn by a business-friendly climate, robust infrastructure and a growing talent pool. The launch of the Texas Stock Exchange (TXSE), Nasdaq Texas and the reincorporation of the New York Stock Exchange’s regional office from Chicago to Dallas as NYSE Texas are further cementing the area’s status as a financial powerhouse. JPMorgan Chase, Citigroup, Charles Schwab and Fidelity are among the top employers in North Texas, while Wells Fargo recently opened a new $455 million campus in Las Colinas. All this momentum and more has made Y’all Street — the moniker used to contrast Texas’ growing market to Wall Street — the second-largest financial services market in the country, trailing only New York City. The sublease availability of office space in Dallas has dropped to 3.6 percent of total inventory, signaling strong demand and confidence in the market. The Dallas neighborhoods of Uptown and Turtle Creek are bracing for a surge in development, while suburban mixed-use projects continue to thrive.…

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InterFace Panel: Manufacturing Represents Bright Spot in Overbuilt DFW Industrial Market https://rebusinessonline.com/interface-panel-manufacturing-represents-bright-spot-in-overbuilt-dfw-industrial-market/ Tue, 18 Nov 2025 12:49:00 +0000 https://rebusinessonline.com/?p=444439 By Taylor Williams Although the Dallas-Fort Worth (DFW) industrial market is, objectively speaking, currently overbuilt, the recovery and return to healthy dynamics is already taking shape. As that unfolds, manufacturing facilities are having a moment. According to CBRE’s research, between 2021 and 2023 — the height of the post-COVID e-commerce craze that coincided with the last days of historically low interest rates — developers in DFW added nearly 130 million square feet of new industrial product. The supply boom mostly involved warehouse and distribution facilities, and absorption of new deliveries was coming along until this spring, when Liberation Day injected a staggering dose of economic uncertainty into the market. In recent weeks, leasing activity has begun to pick back up. But investors looking to deploy capital into industrial assets see more upside on deals for manufacturing facilities at the moment, whether that means buying existing plants with heavy built-in power sources or targeting distribution buildings that can support manufacturing through light conversions. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. At the annual DFW/North Central Texas Industrial conference that…

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How New Texas Laws Aim to Tackle Housing Shortage, Affordability Crisis Through Public-Private Partnerships https://rebusinessonline.com/how-new-texas-laws-aim-to-tackle-housing-shortage-a%ef%ac%80ordability-crisis-through-public-private-partnerships/ Tue, 11 Nov 2025 12:52:00 +0000 https://rebusinessonline.com/?p=443781 By Jamee Jolly, president and CEO, The Real Estate Council With record population growth and a $2.7 trillion economy, Texas faces mounting pressure to expand its housing supply and affordability. New legislation from the 89th legislative session gives developers, cities and investors new tools to build sustainable communities through stronger collaboration between the public and private sectors. From established patterns of corporate relocations, job creation and direct foreign investment to fostering emerging industries like renewable energy, semiconductor manufacturing, aerospace and financial services, Texas has a long history of economic strength, industry diversification and innovation. That track record makes it one of the nation’s premier destinations for both businesses and residents. Last year, according to U.S. Census Bureau data, Texas led the nation in population growth for the 14th consecutive year, adding more than 560,000 people to reach over 31 million statewide. In North Texas, the population in Dallas-Fort Worth (DFW) alone is expected to grow from 8 million to 12 million residents by 2050. While this growth fuels one of the world’s largest economies, it has also created a shortage of more than 320,000 homes and a rising challenge of housing affordability statewide, particularly at the entry-level price point, where…

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Industrial Design Requirements Shift Following Supply Boom in Major Texas Markets https://rebusinessonline.com/industrial-design-requirements-shift-following-supply-boom-in-major-texas-markets/ Tue, 04 Nov 2025 12:44:00 +0000 https://rebusinessonline.com/?p=443533 Once upon a time, not so long ago, an industrial developer in Texas could pick an appropriately zoned spot on the map, throw up four walls and a roof, slap a few utilities in place and reasonably expect multiple tenants to quickly reach out and express a willingness to pay healthy rent for that space.  That’s a colorful and simplified view of the pinnacle of the post-COVID Texas industrial market, but it’s not a farcical take. Between roughly early 2021 and mid-2023, phrases like “record-breaking,” “gangbusters” and “never seen anything like it,” were routinely used by brokers and owners alike to describe the state of industrial tenant demand.  Combined with cheap debt and available equity, the ferocious need for warehouse, distribution and manufacturing space sparked absorption of older buildings and fresh capitalizations of new projects across all major markets. Tenants needed space yesterday, and supply chain disruptions — for developers and tenants — were simply a cost of doing business. And business was very, very good. Business is still good today. But the development landscape has undoubtedly shifted while the capital markets that govern said landscape have invariably cooled. New development, particularly in terms of equity, is significantly harder to…

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InterFace Panel: Rent Growth Opportunities Should Bolster Future Investment Sales in DFW Retail Market https://rebusinessonline.com/interface-panel-rent-growth-opportunities-should-bolster-future-investment-sales-in-dfw-retail-market/ Wed, 29 Oct 2025 11:55:00 +0000 https://rebusinessonline.com/?p=442607 By Taylor Williams DALLAS — As a metroplex, Dallas-Fort Worth (DFW) has the physical sprawl, population density, pace of job growth and volume of housing development to fairly be labeled as one of the biggest consumer markets in the country, on par with New York City and Los Angeles. It’s the extent to which affordability has matured in New York City and Los Angeles that marks the key difference between DFW and the coastal behemoths. Aside from rental housing, no asset class within commercial real estate captures a given market’s affordability better than retail. Retail rents in the most sought-after corridors and districts of New York City and Los Angeles seemingly have no ceiling, and that is reflected in the prices of the products and services that are dispensed from those spaces. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. It’s fair to assume that for most households that have relocated from the coasts to DFW, housing and jobs have been the most decisive factors. Yet retail spending does account for a good chunk of the average family’s disposable…

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Untangling Hotel Valuation for Texas Property Taxes https://rebusinessonline.com/untangling-hotel-valuation-for-texas-property-taxes/ Tue, 21 Oct 2025 11:56:00 +0000 https://rebusinessonline.com/?p=441603 By Oliver Gray, Esq., of Gray Winston & Hart Valuing hotels for property taxation is one of the most complex and contested areas in real estate appraisal. And unfortunately for hotel owners, improper assessment is common and costly. Unlike office buildings or warehouses, hotels are not just physical assets — they are operating businesses. This distinction requires appraisers to carefully separate the taxable real estate, which is land and improvements, from the nontaxable business enterprise and intangible assets. Failing to do so risks unlawfully taxing the business itself, a critical concern for Texas hotel owners and property tax professionals. Texas law mandates that assessors appraise property at its fee-simple market value, excluding exempt intangibles and business value. For hotels, this means appraisers cannot simply capitalize the income of the operating business. Rather, they must make adjustments to remove components tied to franchise affiliation, management expertise, brand recognition and other intangibles. The challenge is clear: How can assessors, taxpayers and their appraisers correctly isolate the real property value from the going concern? What follows are several common approaches and their inherent weaknesses, which can skew an assessor’s conclusions or provide bases to challenge inflated assessments. Management Fee Method One widely used —…

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DFW Multifamily Investment Sales Market Turns the Corner https://rebusinessonline.com/dfw-multifamily-investment-sales-market-turns-the-corner/ Tue, 14 Oct 2025 11:44:00 +0000 https://rebusinessonline.com/?p=440948 By Taylor Williams Dallas-Fort Worth (DFW) is a multifamily powerhouse, and after nearly three years of elevated interest rates, massive volumes of new deliveries and stagnated trading activity, the metroplex’s investment sales market may soon be showcasing that alpha status once again.  Of course, that sentiment was prevalent at the very beginning of the year too. Optimism for lower interest rates and pro-growth policies understandably accompanied the arrival of the second Trump administration. Local factors, such as the peaking of the wave of new supply and the ever-steady flow of jobs and people into the metroplex, augmented that sentiment such that many multifamily lenders and investors entered 2025 with considerably more ebullience following a couple of rough years in 2023 and 2024.  “Coming out of the gates, things felt pretty good, but a lot of this year’s volatility was based on [interest] rate movement, which was primarily based on geopolitical issues,” says Drew Kile, executive managing director of investments at Institutional Property Advisors (IPA), a division of Marcus & Millichap. “Had rates come down methodically more like the last two months, there would have been less of an impact. It’s hard for buyers to make decisions when rates are whipsawing…

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InterFace Panel: Austin Multifamily Architects, Builders Respond to Development Cost Pressures, Sluggish Leasing https://rebusinessonline.com/interface-panel-austin-multifamily-architects-builders-respond-to-development-cost-pressures-sluggish-leasing/ Thu, 09 Oct 2025 11:44:00 +0000 https://rebusinessonline.com/?p=441239 By Taylor Williams It’s a tough time in the Austin multifamily market, and architects and general contractors (GCs) are being asked to do their part to minimize the financial distresses of their developer clients and to facilitate the work of the agencies that lease the buildings they design and build. The state capital is on the back nine — it’s tough to say which hole precisely — of an apartment building frenzy that materialized in the immediate post-COVID era. Times were starkly different then in terms of costs of capital and trended rent projections, and developers and their capital partners made hay while there was light. Project partners on developments that were delivered in the past 12 to 18 months as part of the building boom may not have felt as acutely pressured to design for efficiency. But those working on new projects today do not have that luxury and are being asked to think and design with cost savings in mind. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. One could argue that developing multifamily product with financial…

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Multifamily at a Crossroads: Why Now May Be the Time to Invest in Texas https://rebusinessonline.com/multifamily-at-a-crossroads-why-now-may-be-the-time-to-invest-in-texas/ Tue, 07 Oct 2025 11:49:00 +0000 https://rebusinessonline.com/?p=440921 By Mitch Faccio, senior vice president, MLG Capital Texas’ multifamily market is at a unique inflection point. After several years of historic levels of new construction and softening fundamentals, conditions are shifting in ways that may benefit current owners and new investors. Slowing development, sustained population growth and the widening affordability gap between renting and owning are creating conditions that seem to favor existing assets. A Market Reset After Record Construction Over the last several years, multifamily development surged in Texas. Dallas-Fort Worth, Houston, San Antonio and other metros all experienced a wave of new supply that outpaced demand. By 2023 and 2024, this boom in development had led to softer occupancies, higher concessions and flat or even declining rents. Net operating income (NOI) growth slowed as the market absorbed this record wave of deliveries, according to data from CoStar Group and RealPage. Now, that dynamic seems to be shifting. Construction costs have risen faster than achievable rents, making new developments financially difficult to justify, according to data from RealPage and the 2024 Turner Construction Index. In fact, multifamily starts in many Texas metros are down significantly from recent peaks. As a result, many planned projects have stalled, and the supply…

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InterFace Panel: Houston Retail, Mixed-Use Developers Face All Manner of Barriers to Supply Growth https://rebusinessonline.com/interface-panel-houston-retail-mixed-use-developers-face-all-manner-of-barriers-to-supply-growth/ Tue, 30 Sep 2025 11:50:00 +0000 https://rebusinessonline.com/?p=440415 Executing ground-up development for pure-play retail space — or retail product in mixed-use settings — in Houston is immensely challenging these days for a variety of reasons. This is in spite of the fact that the city has the underlying job and housing growth needed to justify a greater inventory of retail product. While all retail developers in Houston face similar headwinds in terms of costs of capital and construction materials/labor, as well as elevated tenant improvement (TI) costs and hefty required return thresholds from investors, it’s difficult to single out any one of those factors as most responsible for the dearth of new retail development. Some issues will be felt more acutely in some submarkets than others. Certain companies may have better connections and capital situations such that they can circumvent some of the uncontrollables. But no matter the combination of barrier-to-entry factors, the net result is the same: a market that cannot adequately supply retail product to meet demand. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. At the annual InterFace Houston Retail & Mixed-Use conference that…

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Everything Is Bigger in Texas, So Why Isn’t Our Fiber Internet? https://rebusinessonline.com/everything-is-bigger-in-texas-so-why-isnt-our-fiber-internet/ Thu, 25 Sep 2025 12:00:00 +0000 https://rebusinessonline.com/?p=440173 By Eric Burtt, executive vice president, partner development, Blue Stream Fiber In Texas, we pride ourselves on doing everything big. From booming cities to iconic skylines, the state is a magnet for growth and innovation. But when it comes to one of the most essential modern residential amenities — high-speed internet — multifamily properties aren’t always living up to the Texas standard. Connectivity has shifted from being a “nice-to-have” feature to a core utility in today’s real estate market. Just like water and electricity, residents expect fast, reliable internet to be ready from the moment they move in. For property owners and developers, the expectation is no longer just a service decision; it’s a marketing and investment decision. Why Connectivity Matters More Than Ever Internet use is not coming to a halt anytime soon. According to the National Telecommunications & Information Administration, in 2023, 13 million more people  were online compared to just two years earlier. Today’s households download nearly 700 gigabytes (GBs) of data each month, and usage is still climbing. High-speed connectivity isn’t just about meeting tenant expectations. It’s also essential for protecting and growing property value. For owners and investors, properties with robust fiber connectivity lease faster,…

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InterFace Panel: Lenders’ Sentiments on Houston Industrial Market in 2025 Reflect Pendulum-Like Movement https://rebusinessonline.com/interface-panel-lender-sentiments-on-houston-industrial-market-in-2025-reflect-pendulum-like-movement/ Tue, 23 Sep 2025 11:44:00 +0000 https://rebusinessonline.com/?p=438520 HOUSTON — In the span of eight months — a blip in the life cycles of most commercial real estate deals and projects — lenders in the Houston industrial space have gone from enthusiastic to tepid to back to borderline optimistic. This pendulum-like pattern that has reflected the vacillating appetites of capital providers to deploy funds is not unique to the Houston industrial market. At the start of the year, commercial lenders across a range of asset classes and markets expressed positive expectations for 2025. A new, pro-business presidential administration, the building on short-term interest rate cuts in late 2024, a widespread sense that it was simply time to get back into the game — all of these notions played into an ebullient outlook for commercial deal volume in the new year. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. It would not last very long. Unconventional, sweeping policies implemented by the second Trump administration, including mass layoffs of federal employees and implementation of tariffs on major American trading partners, deeply rattled investors and capital providers. Even as the administration…

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Why Texas Remains a Prime Market for Retail Redevelopment https://rebusinessonline.com/why-texas-remains-a-prime-market-for-retail-redevelopment/ Tue, 16 Sep 2025 12:04:00 +0000 https://rebusinessonline.com/?p=438564 By Kenneth Katz, principal at Baker Katz Growth and innovation opportunities remain strong in Texas, despite ongoing changes in the retail sector. True potential often emerges not just from redeveloping individual buildings, but also from reimagining the future of entire communities. Identifying underutilized retail assets where others see stagnation — and meticulously transforming them into vibrant, value-generating destinations — is key to successful retail redevelopment projects. At its core, redevelopment is a response to change. When commercial properties are first built, they are typically developed to meet a market’s needs in terms of an appropriate tenant mix, functional layouts, attractive aesthetics and other key attributes. Over time, however, as communities evolve, populations shift, infrastructure expands and tenant preferences and tastes change, previously optimized projects can gradually underperform. These shifts create opportunities for thoughtful redevelopment. Identifying Strong Candidates Properties that no longer meet the desires or needs of a community are often the strongest candidates for redevelopment. These can include projects with outdated configurations, limited accessibility due to changes in roadways or high vacancy rates from tenant relocations or bankruptcies. Other high-potential properties may suffer from deferred maintenance that has reduced occupancy and rents or from aesthetic obsolescence that discourages both…

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Life Sciences: The Next Frontier for Commercial Real Estate in Texas? https://rebusinessonline.com/life-sciences-the-next-frontier-for-commercial-real-estate-in-texas/ Tue, 09 Sep 2025 11:50:00 +0000 https://rebusinessonline.com/?p=438402 By Taylor Williams Everybody always remembers the one who got away, but what if they’d never shown up to the party in the first place? Or in the case of the Texas commercial development boom, is it possible that one specific asset class simply never took root, or is it more likely that it just hasn’t happened yet? The mystery party guest/asset class could only be life sciences — a sector that is somehow a quasi-subcategory of healthcare real estate, a longshot end use for an industrial conversion, a property type that represents the evolution of commercial-grade lab space and an investment vehicle that has captured billions of capital in coastal markets — all rolled into two basic words. And while the big-money question surrounding life sciences growth in Texas is not “what?” but “when?,” examining what the field actually already encompasses in the state is important to understanding the potential for a future boom. After all, it’s not as life sciences is nonexistent in Texas. According to a 2025 report from JLL titled, “Why Texas Life Sciences?” there are already some 8,700 life sciences companies employing more than 150,000 people in the state. More than $1.5 billion in combined…

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How Two North Texas Cities Are Redefining Economic Development Strategy https://rebusinessonline.com/how-two-north-texas-cities-are-redefining-economic-development-strategy/ Tue, 19 Aug 2025 11:43:00 +0000 https://rebusinessonline.com/?p=436187 By Jane Witowich, business operations manager, Day One Experts In Collin County, two fast-growing Texas cities are charting a new path for economic development that prioritizes efficiency, adaptability and smart decision-making over traditional staffing models. Fairview and Melissa, a pair of suburban communities facing explosive population growth and mounting development pressure, have adopted a fractional approach to economic development. Instead of creating or adopting full-time, in-house departments, both cities have strategically partnered with outside expertise to stay visible in national site selection circles, foster new investment and keep costs in check. That decision, born out of necessity, is quickly proving to be a blueprint for others. A Model Rooted in Strategy The challenges faced by these teams in Fairview and Melissa are familiar to city leaders across Texas: developer interest is growing, expectations from residents are rising and yet budgets remain constrained. Hiring full-time economic development staff, building marketing infrastructure and funding national outreach campaigns — these initiatives often stretch beyond what smaller cities can reasonably afford. Rather than let those constraints define them, Fairview and Melissa made the deliberate choice to adopt a fractional model. Through partnerships with experienced consultants such as Day One Experts, led by veteran economic…

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North Texas Cultivates Unique Growth Story https://rebusinessonline.com/north-texas-cultivates-unique-growth-story/ Tue, 12 Aug 2025 11:49:00 +0000 https://rebusinessonline.com/?p=436193 By Taylor Williams In 2016, the Dallas Cowboys went 13-3, finished in first place in the NFC and had five players earn All-Pro selections — arguably the team’s best season-long performance since its heyday in the 1990s.  That’s about all the reminiscing that this writer, who hails from Atlanta, cares to do on the 2016 NFL season. But is it purely coincidental that one of the Cowboys’ most dominant regular-season campaigns in the past three decades coincided with the opening of The Star, the team’s world headquarters and practice facility in Frisco? Perhaps. But for the North Texas region as a whole, the planting of the Cowboys flag outside of city limits marked a sort of coming-out party, a bold declaration that the areas north of the metroplex were primed for major job and population growth, as well as corresponding real estate development.  “When Frisco secured the Dallas Cowboys’ headquarters and The Star District in 2016, it seems to have led to a waterfall of momentum,” says Gloria Salinas, senior vice president and chief growth officer of the Frisco Economic Development Corp. “During that time, Frisco demonstrated an ability to align civic leadership with business priorities, accelerating timelines for that…

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Equity Gaps Represent Biggest Hurdle to New Development in Houston Multifamily Market, Says InterFace Panel https://rebusinessonline.com/equity-gaps-represent-biggest-hurdle-to-new-development-in-houston-multifamily-market-says-interface-panel/ Tue, 29 Jul 2025 11:55:00 +0000 https://rebusinessonline.com/?p=434640 By Taylor Williams Raising equity to get new projects to pencil out is, at the moment, immensely challenging in the Houston multifamily market. Although debt providers are showing a willingness to lend at favorable leverage ratios despite the fact that Houston has had healthy levels of new apartment deliveries in recent months, meeting the required returns that equity providers demand is challenging due to ever-increasing construction and operating costs. As a result, some projects are fizzling, even if they feature good locations or present compelling stories to capital providers. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. This finding was the consensus among a panel of five Houston multifamily owners who were asked to identify the single-biggest challenge to new development in the current environment. The panelists gave their remarks at the inaugural InterFace Houston Multifamily conference, which took place on June 17 at The Briar Club and was attended by some 200 industry professionals. Crystal Kingsbury, director of marketing and business development at Anchor Construction, served as the panel moderator. “The equity guys are really tough right now,”…

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Rethinking the Map: Why Houston Has Major Potential for Hospitality Growth https://rebusinessonline.com/rethinking-the-map-why-houston-has-major-potential-for-hospitality-growth/ Tue, 22 Jul 2025 11:47:00 +0000 https://rebusinessonline.com/?p=434675 By Eric Jacobs, chief global growth officer, Aimbridge Hospitality With different verticals and geographic hotspots driving continued travel and performance potential in hospitality properties, investments in these assets should be on the radars of forward-thinking investors. A resilient market that was most recently challenged by the COVID-19 pandemic, the hotel sector continues to be an area of curiosity and consideration for investors looking for their next opportunity. At the start of the year, hotel transaction volume was projected to rise by 15 to 25 percent nationally, according to JLL’s Global Hotel Investment Outlook report for 2025, with institutional capital flowing back into the sector. While this projection hasn’t come to fruition, exploration of hospitality deals is ongoing, and the most prepared investors and developers are keeping fingers on the pulse of markets that will generate returns in the future. Enter Houston. A current standout market and one to watch, the city’s unique demand drivers, performance metrics and positioning within the larger Texas market have created fertile ground for hotel investment. Convention Disruption Brings Opportunity One of the most significant factors behind Houston’s surge today is the simultaneous renovation and expansion of convention centers in Austin, Dallas and Fort Worth. These…

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